ATP Next Gen
Saudi Arabia (2024)

WHEELCHAIR TENNIS TOURNAMENT IN JEDDAH

2024

Jeddah (Saudi Arabia)

VLP brought wheelchair tennis to Saudi Arabia for the first time, as part of the prestigious ATP Next Gen tournament in Jeddah. The event integrated adaptive competition into one of the most relevant stages in international tennis.

The participation of figures such as Rafael Nadal increased the tournament’s visibility and positioned the project as a historic milestone for the development of wheelchair tennis in the region.

The event demonstrated that adaptive sport can be part of the world’s biggest tennis stages.

Results

More than 10 million impressions
– National and international impact
– A before and after in the visibility of wheelchair tennis

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10M

GLOBAL IMPACTS

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