Redefining disability and much more...
Founded by two friends with a clear idea: to modernise sport and use it to tell stories that actually matter
Dani, a Paralympic medallist and elite athlete. Felipe, one of those guys who walks into the office saying “team, I’ve got an idea”— words everyone fears.
VLP was born in 2023 representing Paralympic athletes and quickly evolved into a creative production studio. Today, we go far beyond normalising disability: we create content and experiences that deserve to be told, that spark conversation and leave a cultural mark.
We’re bored of the usual productions. We believe in doing things differently and building a creative environment that’s fun, demanding and anything but conventional. Without the team behind VLP, none of this would be possible. And they know it.
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VALE LA PIERNA
What we've already achieved...
Innovation and inclusion in sport
For the first time in history, VLP organised wheelchair tennis tournaments integrated into ATP and WTA events in international cities such as Rio de Janeiro, Jeddah and Abu Dhabi, reinforcing the company’s commitment to inclusion and visibility in adapted tennis.
International reach and visibility
The content of “Cojo x el Mundo” by Alberto Ávila has been filmed in Ukraine, India, Saudi Arabia and Puerto Rico, reaching a global community of over 311,000 followers, with 13% of the audience in Mexico and another 13% in Argentina. The first season in 2025 generated more than 6 million impacts.
Impact through events and sponsorships
VLP has achieved over 20M views across sponsorships, partnerships and collaborations, with presence in media outlets and strong strategic alliances that continue to grow the brand’s visibility.
Mission
To give visibility and a voice to underdogs, amplifying their impact through sport, culture and creativity.
Vision
To become a global movement that breaks labels and transforms the way the world understands diversity, turning rebellion and authenticity into collective strength.
Our clients
The ones already changing the narrative.
F*CK STEREOTYPES